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DETROIT, Feb. 4, 2020 – The 400-horsepower Ford Explorer ST -- proving there is a growing market for performance SUVs – is surpassing sales expectations and attracting new customers trading-in luxury brand vehicles.
Explorer ST is accounting for 21 percent of overall Explorer sales, with nearly 28 percent of non-Ford trade-ins coming from luxury brands. In addition, Explorer ST is helping Explorer retain its title as America’s all-time best-selling SUV, according to Ford analysis of new light vehicle registration data from IHS Markit.
“Ford ST stands for performance for enthusiasts, and Explorer ST is no exception,” said Craig Patterson, Ford SUV marketing manager. “We believe once drivers feel the power and refinement of our first-ever Explorer ST, performance bred from racetracks around the world, demand will only grow stronger.”
Redesigned from the ground up for 2020, Explorer’s rear-wheel-drive architecture enables a sportier, more athletic design, improved on- and off-road capability, and 600 pounds more in maximum towing capacity when equipped the trailer tow package and the available 3.0-liter EcoBoost® engine, which makes this the most powerful Explorer ever. Customers can now opt for enhanced dash and door details, including satin silver accents and richer surfaces for the instrument panel, steering wheel and switches.
DETROIT, Feb. 4, 2020 – The 400-horsepower Ford Explorer ST -- proving there is a growing market for performance SUVs – is surpassing sales expectations and attracting new customers trading-in luxury brand vehicles.
Explorer ST is accounting for 21 percent of overall Explorer sales, with nearly 28 percent of non-Ford trade-ins coming from luxury brands. In addition, Explorer ST is helping Explorer retain its title as America’s all-time best-selling SUV, according to Ford analysis of new light vehicle registration data from IHS Markit.
“Ford ST stands for performance for enthusiasts, and Explorer ST is no exception,” said Craig Patterson, Ford SUV marketing manager. “We believe once drivers feel the power and refinement of our first-ever Explorer ST, performance bred from racetracks around the world, demand will only grow stronger.”
Redesigned from the ground up for 2020, Explorer’s rear-wheel-drive architecture enables a sportier, more athletic design, improved on- and off-road capability, and 600 pounds more in maximum towing capacity when equipped the trailer tow package and the available 3.0-liter EcoBoost® engine, which makes this the most powerful Explorer ever. Customers can now opt for enhanced dash and door details, including satin silver accents and richer surfaces for the instrument panel, steering wheel and switches.
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