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It is held on with doublesided tape and two pins. I used a trim tool to get under the edge and start prying working my way around. Heat helps if the tape is really stuck. Once the tape starts to let go the pins will pop out. On mine there was a tiny but of deformation around one of the pin holes such that I used a dowel and tapped it down.
Trim tool and Dental floss. Makes it easy to get behind the emblem and separate the tape without prying on the panel. Just work the Dental floss around the emblem and it will pop right off.
It is held on with doublesided tape and two pins. I used a trim tool to get under the edge and start prying working my way around. Heat helps if the tape is really stuck. Once the tape starts to let go the pins will pop out. On mine there was a tiny but of deformation around one of the pin holes such that I used a dowel and tapped it down.
Trim tool and Dental floss. Makes it easy to get behind the emblem and separate the tape without prying on the panel. Just work the Dental floss around the emblem and it will pop right off.
I used the replacement emblem to mark on the existing emblem where those two posts are. Then ran a drillbit through the emblem to liberate the posts. Then used a heat gun and floss, followed by 3m Adhesive remover to clean up. The downside of that is every now and then when opening my hatch I hear a post rolling around in the hatch. But was a simple task.
I bought the black Ford emblems from Whoosh (who is awesome). The instructions that came with it want me to pull all the trim on the inside of the lift gate, and push it out from the inside. You still need the heat gun to loosen the adhesive.
I like your idea, as I had to pull much harder than I was comfortable with to get the emblem off because of the metal clips (I had already heated up the emblem quite a bit with a heat gun).
You should consider fishing the post pieces out. The interior hatch trim panels just pop right off with no tools and like 3 minutes or so of work. I know this because when I pulled my OE emblem off one of the clips fell in on he hole and inside the hatch. I was swearing at myself for letting that happen, but then only had to spend all of like 10 minutes popping the trim panels off, retrieving the clip and popping the panels back on.
I used an old plastic medical insurance card and forced it all around the outside and inbetween the posts that contain the clips to cut through the double sided tape. Then I wrapped a piece of thin, flat, nylon rope like material I had (similar to a thin piece of tiedown strap material) around each pointed side of the oval and gave it a good pull. It takes a good pull. The emblem popped off and posts of the emblem broke off and stayed in the hole and slot in the liftgate sheetmetal. I picked the pieces out with a pair of needle nose pliers. It distorted the metal where the posts and clips were in the hole and slot of the liftgate. It was easy to gently flatten out the hole and slot distortion with a plastic screwdriver handle and light hammer taps on the screwdriver. the plastic handle made sure there were no paint chips or scratching.
I cleaned off the remaining double sided tape with mineral spirits and scraping with the plastic insurance card. The final thing I did was to wipe the area with alcohol and dried it and applied the new emblem.