I’ve heard similar from the dozen or so dealers I spoke with, one even in Texas. I‘d say based on my own research, an acceptable “selling price” with the 72mo 0% financing is around $53k. That’s off of a $59,620 - $59,740 MSRP, including tech package, ST street pack and moonroof, and all weather mats.
$53k selling price at 72mo 0% is essentially the same as the fully rebated advertised price of $50,500, but don’t expect to get it for $50,500 if you’re doing the 0% special financing.
You should be able to get them down another $1k if you call around.