I just use water and a micro fiber cloth and scrub the tires firmly. They obviously don't shine or have a very deep black appearance to them, but they certainly aren't brown either. I never use tire shine for that purpose, once you stop, your tires are brown within days. I like the natural tire look.
When I got a ceramic coat and PPF put on my ST, the shop shined the tires despite me explicitly telling them not to. Needless to say, once it wore off, I scrubbed the tires with hot water and a micro fiber and the brown tint they had was gone.